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Posted March 2, 2001

J.R.'s: Alive and Very Well
In August 2000, I wrote a column about how western Fairfax and eastern Loudoun counties must have looked like 30 or more years ago and how development has changed all of that.
The Observer staff had spent a marvelous day at J.R.'s Festival Lakes near Leesburg. J.R.'s is on Fort Evans Road, just off Route 7 near Route 15. It is about 10 miles from Herndon and a beautiful place to relax.
The Observer staff, along with the staff of our printer, Silver Communications in Sterling, had a combined an end-of-the-summer picnic between the two companies. It was a great afternoon of prizes, games, beverages and food.
I had never been to J.R.'s before and I was struck with its beauty, the center of which is a 50- or 60-acre meadow surrounded by tall trees of oak, pine and cedar. J.R.'s Festival Lakes has all you would need for a company picnic: fishing lakes, paddle boats, wagon rides, and a variety of sports like volleyball, softball and horseshoes. Above all, they have food.
In last August's column I wrote: "As the day wore on I began talking to one of the employees of J.R.'s. He said this was the last summer that J.R.'s would be using this site. It had been sold (he said) to a developer and the entire area would be" used for new housing.
I was wrong. I either misunderstood the employee or he misstated the facts. The area around J.R.'s is being developed with huge homes in gated communities, but J.R.'s survives.
Obviously, J.R.'s management wasn't too pleased with me, but I'm here to say that this year J.R.'s Festival Lakes marks its 20th anniversary.
Peggy Jarman, director of marketing for J.R.'s, said in a letter to me that, "While many Loudoun County farms have been turned into housing developments, Festival Lakes has been transformed from a cornfield into a shining jewel of open space.
"Stands of mature hardwoods and three lakes dot the serene landscape of Festival Lakes. Wildlife abounds in this natural setting."
It was this feeling of "time-standing-still" that made me write last year's column in the first place.
Ms. Jarman goes on to say that a year ago this month, James M. Wordsworth, owner of J.R.'s Goodtimes, accepted the National Philanthropic Society's highest honor for his organization's community service in the Washington, D.C., area. J.R.'s had the highest percentage of annual giving per revenues of any organization in the metro area.
The Loudoun YMCA has used J.R.'s Festival Lakes to raise more than $1.5 million over the past 15 years. J.R.'s has donated thousands of dollars of "in-kind" service to the the Y.
That's quite an accomplishment.
"We plan to continue and improve upon that tradition in the years to come," Mr. Wordsworth said.
"We have expanded even further and now operate All Sports Concessions at the three Loudoun County sports fields."
While development continues at a furious pace around J.R.'s, J.R.'s still offers a peaceful, wooded site for picnics and events.
My original column had nothing but good intentions and good reviews about J.R.'s. But as often is the case, the road to you-know-where is paved with good intentions.
J.R.'s is alive and well and can be reached at 703-821-0545 or at www.jrsbeef.com.
And that's Our Town this week.

 

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